Leadership scholar · Curriculum innovator · Retail specialist

Rethinking How Future Leaders Are Developed

Dr Mariette Frazer advances evidence-based approaches to leadership development, curriculum innovation and experiential learning — connecting research, education and industry to prepare leaders for complex, rapidly changing environments.

Dr Mariette Frazer
Dr Mariette FrazerPhD Leadership · University of Johannesburg
Two decades of scholarship & practice
University of Johannesburg Oxford University Press W&R SETA Bizcommunity BEE Conference
PhD
in Leadership, University of Johannesburg
19+
Years in higher education & research
20+
Peer-reviewed publications & papers
Oxford University Press retail textbooks
The intellectual foundation

A Leadership Pedagogy for Advanced Retail Curriculum Offerings

Dr Frazer's doctoral research is a four-phase inquiry into why graduates enter the South African retail sector underprepared for leadership — and what universities and employers can do about it. It identifies the leadership capabilities the sector needs most, measures how mature retailers' leadership development really is, and proposes a new pedagogy for building future-ready leaders.

PhD in Leadership · University of Johannesburg · 2025

Four core capabilities

Self-leadership, adaptability, interpersonal skills and practical skills sit at the centre of the proposed pedagogy.

12 innovative pedagogies

From simulations and VR to AI-assisted and service learning — matched to the capabilities they build best.

The retail-ready graduate

A composite persona that gives universities and employers a shared picture of the future retail leader.

Leadership maturity, measured

The LDPMI applied to major SA retailers reveals sporadic, emerging leadership development — and where to invest next.

Scholarship

Latest academic publications

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In the media

Public commentary

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Watch & listen

Featured podcast

Podcast · UJ Marketing with Carmen Murray

Marketers, are you ready to waltz with AI?

Dr Frazer joins colleagues from the UJ Department of Marketing Management to unpack the role AI will play in marketers' careers — and what it takes to remain "marketing fit".

All podcasts & video →
Dr Mariette Frazer presenting on stage at a conference
Work with Dr Frazer

Deep curriculum expertise for developing future leaders

Curriculum consultation, workshops and masterclasses, and mentoring of academics — grounded in doctoral research and two decades of programme building.

Continuing professional development

Staying relevant is the work

Curiosity is a discipline, not a mood. From cooperative learning and postgraduate supervision to digital marketing certification, futures thinking and AI, two decades of deliberate development keep the curriculum current — and what she learns is shared with colleagues and students within the same year.

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Occasional updates on new research, publications and speaking engagements. No noise.